The baby nail trimmer market size was valued at $23.9 million in 2018 and is expected to reach $43.1 million by 2026, registering a CAGR of 7.8% from 2019 to 2026.
The global baby personal care market was valued at US$54.4 billion in 2018 and is expected to register an annual growth rate of 7.7% during the forecast period. Increase in concern over child hygiene among parents, rise in disposable income, and surge in internet penetration around the globe, have been some of the key macro-economic factors that drive the overall growth of the market in terms of value sales. This results in increase in demand for different types of personal care products including baby nail trimmers. The baby nail trimmers are one of those baby care products that help trim nails of the baby, without any pain or abrasion. Thus, increase in demand for personal care product proves to be an influential trend during the baby nail trimmer market forecast period.
Trimming an infant’s nails, is being considered as one of the most intimidating task for parents. The concerns over causing injury or abrasion while trimming infant’s nails, drives majority of parents to rely on baby nail trimmers available in the global market. There are different types of baby nail trimmers available in the market that cater to the requirement of parents of newborns. Standard nail clippers, baby-sized nail scissors, and electric nail files are some of the main varieties of baby nail trimmer market.
Even with the availability of baby nail trimmers in the global market, parents of the newborn desire for extra care to be taken while trimming the nail. Taking this customer behavior into consideration, some of the key baby nail trimmer manufacturers have been strategizing on coming up with additional features that specifically cater to target customer requirements. For instance, First Years American Red Cross Deluxe Nail Clipper’s in-built magnifying glass facilitates the parents to zoom in on baby fingernails with four times the magnification. This helps in easy trimming on infant’s nail. Such evolution or improvisation carried out by manufacturers on its existing products, help drive the overall growth of the baby nail trimmer market in terms of value sales.
The global baby nail trimmer market size is segmented on the basis of product type, distribution channel, and region. By product type, the market is bifurcated into traditional and electric. By distribution channel, the market is divided into hypermarket/supermarket, specialty store, and online store. By region, the market is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, Spain, UK, Italy, France, and rest of Europe), Asia-Pacific (China, India, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, and rest of LAMEA).
By product type, the market is segmented into traditional and electric. With the rise in concern among the parents, over possible chances of incurring injury or bruises while cutting child’s nail, there has been an increase in the baby nail trimmer market demand. The traditional nail trimmers or standard nail clippers segment accounts for higher value baby nail trimmer market share since they are easily available at affordable prices. Over the years, the segment has endured continuous improvisation in its product offerings. Some of the additional features facilitated by the manufacturers that provide convenience in cutting their child’s nail for concerned parents, help drive the demand for such products. For instance, Safety First Sleepy Baby Nail Clippers features an in-built LED Light. The LED-light feature facilitates parents to trim their child’s nails while they are asleep. Safety First, The First Years American Red Cross, Rhoost, and FridaBaby are some of the key brands that operate in this segment.
By Product Type
The Traditional segment dominates the global Baby Nail Trimmer market and is expected to retain its dominance throughout the forecast period.
By distribution channel, the baby nail trimmer market is bifurcated into offline and online. The hypermarket/supermarket segment accounts for higher share since most of the baby grooming products are easily available in such stores at affordable rates. Such stores facilitate the availability of both branded as well as private label baby care products. As a result, the customer base in supermarket is higher as compared to any other stores. Walmart and Target are some of the key supermarket brands in the segment.
By Distribution Channel
The Supermarket/Hypermarket segment dominates the global Baby Nail Trimmer market and is expected to retain its dominance throughout the forecast period.
By region, the baby nail trimmer industry is analyzed across North America, Europe, Asia-Pacific, and LAMEA. Among these region, North America accounts to higher value share. The U.S. baby products market was valued at US$4.6 billion in 2017. The surge in birth rate coupled with rise in disposable income of customers has altogether driven the market in terms of value sales. The total spending on baby care products in the U.S., had reached US$23 billion annually in 2014. The rise in concerns over infant’s health and hygiene has been one of those key reasons behind the increase in spending on such baby care products among the parents. This has triggered increase in demand for different types of products such as baby toiletries, and baby grooming products that includes baby nail trimmers. ZoLi Inc., FridaBaby, and Safety First are some of the key brands that have been gaining traction in the U.S. baby nail trimmer market.
By Region
The North America dominates the global Baby Nail Trimmer market and is expected to retain its dominance throughout the forecast period.
Key players profiled for baby nail trimmer market analysis include ZoLi Inc., Green bell, Buy Buy Baby, Inc., Frida, TUNG LING INDUSTRIAL Co. (Piyo Piyo Nail Trimmer), Little Martin's Drawer, Bed Bath & Beyond Inc., TOMY International, Inc., Momadise., Bubs n Tots, and others.
Key Benefits for Stakeholders:
- The report provides an extensive market analysis of the current and emerging baby nail trimmer market trends and opportunities.
- The report provides detailed qualitative and quantitative analysis of the current market trends and future estimations that help evaluate the prevailing baby nail trimmer market opportunity.
- A comprehensive analysis of the factors that drive and restrict the baby nail trimmer market growth.
- An extensive analysis of the market is conducted by following key product positioning and monitoring the top competitors within the market framework.
- The report provides extensive qualitative insights on the potential segments or regions exhibiting favorable baby nail trimmer market growth.
Baby Nail Trimmer Market Report Highlights
| Aspects | Details |
 By Product Type |
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 By DISTRIBUTION CHANNEL |
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 By Region |
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 Key Market Players | Tung Ling Industrial Co., Ltd, Frida, Little Martin's Drawer, Bubs n Tots, ZoLi Inc, TOMY International, Dorel Industries Inc, Momadise, GREEN BELL Co., Ltd, Bed Bath & Beyond Inc |
Analyst Review
Rise in concerns among parents over child’s hygiene drives the demand for baby nail trimmer products in the global market.
From the manufacturers’ point of view, continuous product innovation and development that caters to different needs and requirements of concerned parents, is one the key influential factor in driving the growth of the baby bail trimmers market. As a result, manufacturers have been coming up baby nail trimmers that feature additional features and specification such as magnifier, LED light, and cushioned pad trimmers that help in easy trimming of infant’s nail with higher efficiency.
The rise in rate of internet penetration around the major parts of the world makes way for manufacturers to initiate several key online marketing programs as online platforms are one of the easiest ways to create awareness about the specifications and features of the baby nail trimmer products among the target customers.
The global baby nail trimmer market was valued at US$23.90 million in 2018
The global baby nail trimmer is expected to be valued at US$43.10 million in 2026.
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The global baby nail trimmer market is expected to register a CAGR of 7.8% during the forecast period.
The traditional segment is expected to lead the baby nail trimmer market during the forecast period
The large set of infant population in Asia-Pacific region coupled with the rise in disposable income of concerned parents provide immense opportunity for the market to grow.
Rise in concern over infant’s hygiene, Availability of innovative products in the market and increasing disposable income are the key drivers to the market whereas availability of the counterfeit products is the restraints for the market.
Zoli Inc. and Buy Buy Baby, Inc. are some of the key companies operating in the market.
North America region is expected to hold the highest market share in the global baby nail trimmer market
Some of the innovative products availed by manufacturers that caters to the requirements of concerned parents of newborn, help drive the demand for baby nail trimmer products.
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